A COLLECTIVE BALANCE
ColleMassari is an ecosystem ofnature, people, and knowledge in daily conversation. At ColleMassari,agriculture is treated as a cultural practice: one that is intentional and rooted in community. Every element – human or natural –contributes to a shared vision, where cultivation means care.
At the heart of this balanceare the people.
Giuliano Guerrini, long-timeagronomist and living memory of viticulture around Monte Amiata, has been partof the project since the very beginning. His perspective blends technicalskill, deep listening, and a profound understanding of the landscape.
Giovanni Puccioni, winemaker since 2008, brings precision and intuition to eachharvest – embracing the differences in soil, exposure, and microclimate.Around them is a steady, deeplyrooted team – carrying a quiet, inherited knowledge born from daily connectionto the land. It’s thanks to this human capital that ColleMassari has built anagricultural model that is coherent, enduring, and replicable.
In 2024, this approach extendedbeyond the estate with the creation of the Montecucco Organic District,co-founded by ColleMassari.
Recognised by the Region of Tuscany, the district spans nearly 9,000 hectaresacross the provinces of Grosseto and Siena, with the municipality of Cinigianoat its centre. It is one of Italy’s first integrated agroecological initiatives– a collective effort that brings together farmers, institutions, associations,and local communities to build a healthier, more conscious agriculturallandscape.
Here, organic certification is not an end point, but a beginning – a foundation for rethinking the future ofthe land.